diff --git a/VERSION b/VERSION
index 1302b48..b457c4e 100644
--- a/VERSION
+++ b/VERSION
@@ -1,6 +1,8 @@
 # Maven style API version (e.g. '2.x-SNAPSHOT').
-# Used by :imaven_install when talking to the
-# destination repository.
 #
-GITILES_VERSION = '1.0'
+# Used by :install and :deploy when talking to the destination repository. As
+# we currently have no stable releases, we use the "build number" scheme
+# described at:
+# http://mojo.codehaus.org/versions-maven-plugin/version-rules.html
+GITILES_VERSION = '0.1-1'